I like good things and know how to live well.
I want to help others experience the same. That’s why I work at the intersection of food, storytelling, and creative direction.
My strength lies in shaping experiences, from intimate dinners to complex, multilayered projects.
I bring a sharp eye for aesthetics, narrative flow, and spatial dramaturgy, paired with hands-on skills in planning, coordination, and hosting.
At Cracky, we create the most extraordinary food-focused events for elite brands and high-profile private clients, everywhere in the world. I help turn wild ideas into functioning realities. I make sure things hold together – structurally, visually, and atmospherically – and co-develop each experience from idea to execution.
At Nivo, we help brands turn relationships into communities. For both customers and employees, we craft experiences that create genuine connection and lasting engagement. I focus on brand messaging, visual clarity, and narrative direction, and help keep the project sharp and moving.
Alongside these projects, I also work independently as a food expert and content creator, helping brands and creatives develop stories in the world of food.

Strategy and Innovation
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Strategic Planning and Development
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Market Analysis and Competitive Research
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Brand Positioning and Differentiation
Brand Analysis and Communication
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Brand Identity Assessment
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Consumer Perception Analysis
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Compelling Food Storytelling and Marketing
Graphic Design and Visual Storytelling
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Creative Concept Development
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Visual Branding and Collateral Design
Wine and Beverage Consultancy
- Wine Selection
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Beverage Pairing and Tastings
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Wine Program Development
Catering and Events
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Customized Menu Planning and Execution
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Event Coordination and Management
Content Creation
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Concept Development and Storytelling
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Social Media Content Production (Photo, Video, Copy)
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Creative Direction for Visual Campaigns and Editorials

